Wild Tide was born from a deep connection to the coast—the way life by the water encourages us to slow down and savor the moment.
The art of taking it slow.
Wild Tide is more than skincare—it’s a ritual of renewal. We believe in slow skincare—a mindful, intentional approach that nourishes both skin and planet.
Our formulas are crafted with sustainably sourced marine botanicals and earth-conscious ingredients. We believe that beauty isn’t about quick fixes—it’s about long-term nourishment, rituals that restore, and high quality ingredients.
Sustainability is at the heart of everything we do, from ethical sourcing to eco-friendly packaging, ensuring that our impact is as gentle on the planet as it is on your skin. With Wild Tide, every product is a reminder to pause, breathe, and reconnect—with yourself, with nature, and with the tides that shape us all.
Welcome to Wild Tide. Skincare that moves with the tides, honors the earth, and embraces the beauty of time.
Meet our Founder, Katie.
With over a decade of experience in product development, I’m the driving force behind Wild Tide. My journey in the skincare industry paired with my family’s seaside roots have been instrumental in shaping my vision for the products we create.
Passionate about preserving the planet and guided by a commitment to sustainability, I founded Wild Tide with a dedication to crafting ethically sourced, effective products that redefine skincare rituals.