Wild Tide is coastal body and skincare built around one idea: your routine should feel like something.
The art of taking it slow.
Every formula is clean, high-performance, and grounded in marine botanicals. We use ingredients that come from the ocean and actually do something — no fillers, no compromise.
We're not a ten-step brand. We're a few products you reach for every morning without thinking about it. Slow skincare. Real results.
Female founded. Made in the US.
Based in Beach Haven, NJ.
Meet our Founder, Katie.
Katie spent over a decade in product development before launching Wild Tide. Her background in the beauty industry and a lifelong connection to the Jersey Shore shaped both the products and the ethos behind them — clean formulas, intentional ingredients, and a brand built for the woman who takes her routine seriously.
Wild Tide started as a passion project and became something more. Katie runs it out of Beach Haven, NJ, selling at local summer markets and building something she actually believes in.