Wild Tide is coastal body and skincare built around one idea: your routine should feel like something.
The shore isn’t just a place. It’s a feeling you carry with you.
Wild Tide is small-batch coastal skincare built on marine botanicals. Sea buckthorn, spirulina, red algae, Dead Sea minerals, all formulated to help strengthen your skin barrier, deliver deep hydration, and protect against environmental damage.
The best days leave their mark. Your skin should remember them too.
Female founded. Made in the US.
Based in Beach Haven, NJ.
Meet our Founder, Katie.
Katie has spent over a decade in product development in the beauty industry. Wild Tide is what she built for herself—small-batch coastal skincare rooted in a specific place: Long Beach Island, New Jersey.
She sells at LBI markets every summer and ships year-round. No brand team. Just the formulas, the place, and the work.